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DIGITAL
How to Use Generative Engine Optimization (GEO) to Drive Free Traffic to Your Shopify Store
In the age of AI, a new approach to content creation is reshaping how eCommerce brands attract organic traffic: Generative…
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ADVERTISING
#ENSOspeaks : Pseudo Corporatism – #ENSOBlog
So, what’s your general understanding of the term ‘Corporate Culture’? It must be on the lines of – something that…
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CONTENT
Out of Home Advertising | AllOver Media
There’s no denying that today’s audiences are more distracted than ever. Perhaps it is the perpetual siren song of social…
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STRATEGIES
Traditional Cooking Methods That Preserve Nutrition: Rediscovering the Power of the Past
In the rush for quick meals, we’ve left behind the very techniques that made food flavorful, nutrient-rich, and healing. Traditional…
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SOCIAL
AI Marketing Strategy: Practical Applications for Any Business
Are you feeling the pressure to do something with AI but unsure what that means for your business? Have you…
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SEO
How to Use Facebook Reels for Small Business Marketing
Like Stories, Facebook Reels offer short bites of content that entertain your followers while scrolling. However, unlike Stories, Reels don’t…
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DIGITAL
Leith re-unites with Tennent’s in all-Scottish review
Edinburgh agency Leith may have lost longstanding account Irn Bru to sassenachs Lucky Generals but it’s now been re-united with…
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CONTENT
Hilarious Nedbank ad, KBC promo and more: top creative ads of the week
Every week, I attempt to share a curated list of clutter-breaking creative ads. This week: ads from Nedbank, Apple, Sony…
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STRATEGIES
Poetics by Aristotle–An Ideal Tragic Hero And It’s Characteristics
POETICS BY ARISTORLE AN IDEAL TRAGIC HERO AND IT’S CHARACTERISTICS NOTES BY SAMIA UMER BY SAMIA UMER
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SOCIAL
Increase Sales with Effective Upselling Techniques
A leading strategy for improving sales is upselling. Upselling is asking customers to buy a more premium or upgraded version…
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