Microsoft Advertising Testing Larger Titles In Bing Search

Microsoft Advertising is testing using larger font sizes for the sponsored ads in the Bing search results. This makes the sponsored results stand out just a bit more than the free/organic search results.

This was spotted by Drew Cannon who shared a screenshot of this on X – he wrote, “Are my eyes deceiving me or is the Microsoft Advertising ad headline text larger than the last of the organic links on Bing.”

He is right, here is his screenshot:

I put them side by side so you can compare – it is about 5 pixels taller/wider:

Is this a bit deceptive or just normal experimenting?

Forum discussion at X.