The Gap- Katseye / Better in Denim (2025) :90 (USA)
1 min read
Gap’s dusting off its dance ad shtick again, this time tossing girl group Katseye into the mix. The 90-second spot, cooked up by Invisible Dynamics, has ‘em strutting in denim while grooving to Kelis’s Milkshake, because nothing screams 2025 like a noughties banger. Directed by Bethany Vargas, with Bjorn Iooss snapping pics and Robbie Blue handling the dance moves, it’s a whirlwind of denim and dizzying choreography. I love the dancing, but man, it’s making my head spin.
You’ll catch the campaign plastered across Gap’s socials, emails, stores, influencer collabs, and a Times Square billboard. Remember the Madonna & Missy Elliot Gap ads? This is like that but 2025, infectious.
Client: The Gap
Creative Agency: Invisible Dynamics
Director: Bethany Vargas
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