IKEA’s Sh*ttiest Campaign Ever

To announce the arrival of IKEA in Brighton, the brand created an ode to the city’s oldest resident: seagulls.

Credits:

Brand: Ikea UK
Campaign: Ikea Brighton
Client: Kemi Anthony, marketing communications Manager, Ikea UK&I
Creative: Mother
Media: iProspect
Photographer: Lydia Whitmore
Gul poop styling: Seiko Hartfield

Author

I’m not very good at skateboarding, but I’m a terrific writer and media strategist. I’m a classically trained journalist who brings integrity and wit to the world of media, marketing, and PR.